Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.
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Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.
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Add this copy of Brand Choice: Revealing Customers Unconscious-Automatic to cart. $36.48, like new condition, Sold by Robin Summers Books rated 4.0 out of 5 stars, ships from Aldeburgh, SUFFOLK, UNITED KINGDOM, published 2005 by Palgrave Macmillan.
Add this copy of Brand Choice: Revealing Customers' Unconscious to cart. $4.04, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2004 by Palgrave MacMillan.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Brand Choice: Revealing Customers' Unconscious to cart. $36.40, very good condition, Sold by Monarchy Books rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2004 by Palgrave Macmillan.
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Very Good in Very Good jacket. Size: 8x5x1; Clean Inside, 258 Pages With The Index. Hard Cover. In A Very Good Dust Jacket. based on your address. -We can ship from USA and Canada. Specializing in academic, collectible and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us.
Add this copy of Brand Choice: Revealing Customers' Unconscious to cart. $70.32, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Palgrave Macmillan.
