The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: * Marketing * Management * Strategy Entertaining yet informative, Blunders in International Marketing enables both students and professionals to learn invaluable lessons from others' mistakes.
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The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: * Marketing * Management * Strategy Entertaining yet informative, Blunders in International Marketing enables both students and professionals to learn invaluable lessons from others' mistakes.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9781557864147.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.