The first edition of this book was published in 1983. This edition, containing a variety of anecdotes, has been updated and expanded and covers mistakes and blunders from all aspects of international business, including marketing, management, production, translation and strategy. "Blunders in International Business" aims to increase students' understanding of international business by examining the mistakes that others have made when introducing products to other countries. The examples featured show how different words can ...
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The first edition of this book was published in 1983. This edition, containing a variety of anecdotes, has been updated and expanded and covers mistakes and blunders from all aspects of international business, including marketing, management, production, translation and strategy. "Blunders in International Business" aims to increase students' understanding of international business by examining the mistakes that others have made when introducing products to other countries. The examples featured show how different words can translate, often with hilarious results. For example, when translated into Swedish a brand of cereal becomes "burned farmer". The book should be of interest to 2nd and 3rd year business undergraduates, postgraduates on international business courses and business professionals.
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Add this copy of Blunders in International Business to cart. $9.27, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1993 by Blackwell.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9781557864147.
Add this copy of Blunders in International Business to cart. $11.00, like new condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 1993 by Wiley.
Add this copy of Blunders in International Business to cart. $44.01, new condition, Sold by Positive Tutors rated 5.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 1993 by Wiley.
Add this copy of Blunders in International Business to cart. $11.78, good condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 1993 by Wiley.
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Seller's Description:
This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of Blunders in International Business to cart. $39.00, poor condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 1993 by Wiley.
Add this copy of Blunders in International Business to cart. $39.01, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Wiley.
