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Basic Marketing Research & Qualtrics Pkg

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Basic Marketing Research & Qualtrics Pkg - Malhotra, Naresh K, Dr.
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With a hands-on, do-it-yourself approach, this third edition offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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Basic Marketing Research & Qualtrics Pkg 2008, Prentice Hall

ISBN-13: 9780137155934

3rd Revised edition

Hardcover