With a hands-on, do-it-yourself approach, this third edition offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
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With a hands-on, do-it-yourself approach, this third edition offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Read Less
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Seller's Description:
Fair. Books may have damage such as dents creases and folded pages. Some books may have writing or highlighting inside. Extras or accessories are not guaranteed. Digital codes and CDs are not tested and may not work.