Diese 2. Auflage von "Basic Marketing Management" wurde neu strukturiert und umfassend aktualisiert. Die Broschurausgabe ist ideal als Erg???nzung zu einer Pflichtlekt???re geeignet, da sie alle Aspekte der Planung, Koordination und Durchf???hrung von Marketingstrategien behandelt. Die Autoren sind ber???hmt f???r ihren pr???gnanten Stil und klare, anschauliche Beispiele. Ein wichtiges Kernthema ist die Globalisierung.
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Diese 2. Auflage von "Basic Marketing Management" wurde neu strukturiert und umfassend aktualisiert. Die Broschurausgabe ist ideal als Erg???nzung zu einer Pflichtlekt???re geeignet, da sie alle Aspekte der Planung, Koordination und Durchf???hrung von Marketingstrategien behandelt. Die Autoren sind ber???hmt f???r ihren pr???gnanten Stil und klare, anschauliche Beispiele. Ein wichtiges Kernthema ist die Globalisierung.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 0471353922.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Good. A little highlighting. Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies.
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Seller's Description:
Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
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Seller's Description:
Fine. Trade paperback (US). Glued binding. 368 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 368 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
