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B2G Pricing: Best Practices in Business-to-Government Pricing Strategies

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B2G Pricing: Best Practices in Business-to-Government Pricing Strategies - Liozu, Stephan M
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B2G Pricing is the 10th book by Stephan M. Liozu on the topic of pricing and customer value management. This volume focuses on the topic of business-to-government (B2G) pricing and, more specifically, on best practices for pricing differentiated, high-value, and complex offers to government procurement entities. In 22 chapters organized in four sections-pricing, value-based pricing, price-to-win, and innovation in pricing-the book combines Dr. Liozu's experience in the area of B2B pricing with his many years of experience ...

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B2G Pricing: Best Practices in Business-to-Government Pricing Strategies 2020, Value Innoruption Advisors Publishing

ISBN-13: 9781945815065

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