Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
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Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
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2008,
McGraw Hill Higher Education, London
ISBN-13: 9780071263634
7th edition
Paperback
2007,
McGraw-Hill Education, Boston, MA
ISBN-13: 9780073529844
7th edition
Trade paperback
2004,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780072865967
6th edition
Trade paperback
1997,
McGraw-Hill Education (ISE Editions), London
ISBN-13: 9780071154239
International 2 Revised edition
Paperback
1997,
Irwin Professional Publishing, Chicago, IL
ISBN-13: 9780256214420
4th edition
Trade paperback
1994,
McGraw-Hill Companies
ISBN-13: 9780256122763
3rd edition
Trade paperback
1988,
Business Publications, Incorporated
ISBN-13: 9780256057836
Hardcover
McGraw Hill Higher Education, London
ISBN-13: 9780070275478
5th edition
Paperback
All Editions of Analysis for Marketing Planning
Books by Donald R Lehmann