An eye-opening analysis of the use and abuse of persuasion in daily life, "Age of Propaganda" reveals how persuasion influences our behavior, which propaganda strategies are most commonly used today, and why some techniques work better than others. Drawing on the history of propaganda and modern research in social psychology, the authors show how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others, often take advantage of our emotions by appealing to our deepest fears ...
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An eye-opening analysis of the use and abuse of persuasion in daily life, "Age of Propaganda" reveals how persuasion influences our behavior, which propaganda strategies are most commonly used today, and why some techniques work better than others. Drawing on the history of propaganda and modern research in social psychology, the authors show how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others, often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.
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Edition: 2001, W. H. Freeman
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Details: ISBN:
0716731088
ISBN-13:
9780716731085
Pages:
416
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Revised edition
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W. H. Freeman
Published:
2001
Language:
English
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18011223249
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Edition: 2001, W. H. Freeman
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Details: ISBN:
0716731088
ISBN-13:
9780716731085
Pages:
416
Edition:
Revised edition
Publisher:
W. H. Freeman
Published:
2001
Language:
English
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17979408248
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Edition: 2001, W. H. Freeman
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Details: ISBN:
0716731088
ISBN-13:
9780716731085
Pages:
416
Edition:
Revised edition
Publisher:
W. H. Freeman
Published:
2001
Language:
English
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18027103502
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Edition: 2001, W. H. Freeman
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Details: ISBN:
0716731088
ISBN-13:
9780716731085
Pages:
416
Edition:
Revised edition
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W. H. Freeman
Published:
2001
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English
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Edition: 2001, W. H. Freeman
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0716731088
ISBN-13:
9780716731085
Pages:
416
Edition:
Revised edition
Publisher:
W. H. Freeman
Published:
2001
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English
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18036248136
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0716731088
ISBN-13:
9780716731085
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416
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W. H. Freeman
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2001
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English
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Edition: 2001, W. H. Freeman
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0716731088
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9780716731085
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W. H. Freeman
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2001
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Edition: 2001, W. H. Freeman
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0716731088
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9780716731085
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416
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Revised edition
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W. H. Freeman
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2001
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Seller's Description: Very good. Revised edition, 2002 printing. Very Good softcover. Bright, clean front cover and spine; lightly scuffed rear cover; uncreased spine; tightly bound; clean interior with very slight general age darkening; leaves remain supple. 8vo, 416 pp; index.
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0716731088
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9780716731085
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416
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W. H. Freeman
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2001
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0716731088
ISBN-13:
9780716731085
Pages:
416
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W. H. Freeman
Published:
03/2001
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English
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16631899985
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