A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Read Less
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Seller's Description:
Used-Good. First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company. Slight scratching/scuffing on cover. Book has minor shelf wear. Owners stamp afixed.
