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Advertising International: The Privatisation of Public Space

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Advertising International: The Privatisation of Public Space - Mattelart, Armand, Professor
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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Advertising International: The Privatisation of Public Space 1991, Routledge, Oxford

ISBN-13: 9780415050647

Revised edition

Trade paperback