This workbook presents complete yet concise instructions for developing an advertising campaign for one of two accounts. Using a series of specially designed worksheets, students are guided through the process of building a campaign step-by-step. Students organize an agency; profile a target market; conduct primary and secondary research; analyze the competition; develop an industry overview; evaluate the product/service; and prepare media plans, creative strategies, and promotions. Then, drawing on their worksheets, they ...
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This workbook presents complete yet concise instructions for developing an advertising campaign for one of two accounts. Using a series of specially designed worksheets, students are guided through the process of building a campaign step-by-step. Students organize an agency; profile a target market; conduct primary and secondary research; analyze the competition; develop an industry overview; evaluate the product/service; and prepare media plans, creative strategies, and promotions. Then, drawing on their worksheets, they construct an end-of-term written proposal and/or presentation.
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Add this copy of Ad Campaign Planner to cart. $22.96, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by South-Western College Pub.
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Add this copy of Ad Campaign Planner to cart. $24.50, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1997 by South-Western.
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Very Good Condition. Text has some markings/highlighting, Cover has some shelf wear with a slight crease down the front. Quantity Available: 1. ISBN: 0538878940. ISBN/EAN: 9780538878944. Pictures of this item not already displayed here available upon request. Inventory No: 1560738309.
Add this copy of Ad Campaign Planner to cart. $54.01, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by South-Western College Pub.
