Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.
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Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.
Read Less
Add this copy of Accounting for Tastes to cart. $52.35, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1998 by Harvard University Press.
