Newly updated for the 21st century, this volume has been updated for the new millennium with even more provocative puzzles, anecdotes, cartoons, questions, quotations, stories and tips designed to systematically break mental blocks and unlock the potential for creative thinking. Full illustrations.
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Newly updated for the 21st century, this volume has been updated for the new millennium with even more provocative puzzles, anecdotes, cartoons, questions, quotations, stories and tips designed to systematically break mental blocks and unlock the potential for creative thinking. Full illustrations.
Read Less
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
This is a very interesting book. Von Oech really makes you think and stretches your mind. I am definitely more of a creative thinker after reading this book.
Daybreak7
Jul 12, 2007
GREAT BOOK !
Too often we, as humans, tend to search for the 'ONE right answer' -- and often we do find a 'right answer.' But this book suggests that we should search for more than a 'right answer' that we should search for several 'right answers' and then select from among them. I am a computer programmer, by trade, and have often encountered situations that seem to call for 'minor code' changes. As I start making them, the code becomes like a monster, growing more legs and arms, and to say the least overwhelming me. Using some of the ideas presented in this book, I have on occasion removed ALL the code that I had previously written for this change, and approached the problem again with MUCH better results. We need to step back more often and examine what we are doing from a fresh perspective....and this is what Roger von Oech suggests. I highly recommend the book to all, especially those who don't believe they need it !