Here is a guide for every small business that can see the advantages direct mail marketing offers, but can't see where to start. This user-friendly guide takes the special considerations of small business seriously. It shows how to plan, produce, and execute a high-impact direct-marketing campaign that gets excellent results but doesn't put a big strain on the advertising budget. Includes: -- Choosing your desired media -- Analyzing your target market -- The keys to a successful campaign -- Common direct mail blunders -- ...
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Here is a guide for every small business that can see the advantages direct mail marketing offers, but can't see where to start. This user-friendly guide takes the special considerations of small business seriously. It shows how to plan, produce, and execute a high-impact direct-marketing campaign that gets excellent results but doesn't put a big strain on the advertising budget. Includes: -- Choosing your desired media -- Analyzing your target market -- The keys to a successful campaign -- Common direct mail blunders -- Postal regulations -- Renting mailing lists and building a house file -- Writing an effective direct mail letter -- Creating a brochure and order form -- Developing sound customer relations "Effective, inexpensive". Financial Post
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