Gone is the yuppie, the 1980s anomaly. In his place Sam Sifton offers a new business-cultural stereotype for the 21st century: the yettie. This is the manual for recognising over 20 different sub-species of yettie, explaining their habitats, behaviour, politics, buying habits and hidden desires.
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Gone is the yuppie, the 1980s anomaly. In his place Sam Sifton offers a new business-cultural stereotype for the 21st century: the yettie. This is the manual for recognising over 20 different sub-species of yettie, explaining their habitats, behaviour, politics, buying habits and hidden desires.
Read Less
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