This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression ...
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This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features: A single case and dataset used throughout thebook to facilitate learning New material on survey design and all data analysis methods to reflect the latest advances concerning each topic Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more A glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App
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Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
2018
Language:
English
Alibris ID:
18075404328
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
1754
Language:
English
Alibris ID:
18136604117
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Edition:
3rd Softcover Reprint of the Original 3rd 2019 edition
Publisher:
Springer
Published:
2019
Language:
English
Alibris ID:
18064879621
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New. Trade paperback (US). Glued binding. 396 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Texts in Business and Economics.
Edition:
3rd Softcover Reprint of the Original 3rd 2019 edition
Publisher:
Springer
Published:
2019
Language:
English
Alibris ID:
15624547704
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New. Print on demand Trade paperback (US). Glued binding. 396 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Texts in Business and Economics.
Edition:
Softcover reprint of the original 3rd edition 2019
Publisher:
Springer
Published:
1/11/2019 12: 00: 00 AM
Language:
English
Alibris ID:
18040461495
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Edition:
3rd Softcover Reprint of the Original 3rd 2019 edition
Publisher:
Springer
Published:
2019
Language:
English
Alibris ID:
17917348421
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New. Trade paperback (US). Glued binding. 396 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Texts in Business and Economics.
