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Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
by Mattia, Giovanni, and Di Leo, Alessio, and Principato, Ludovica
2022, Springer Nature Switzerland AG
ISBN-13:
9783030659257
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3030659259
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2022
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New. 99 p. 2 Illustrations, black and white; XI, 99 p. 2 illus. Intended for professional and scholarly audience.
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Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
by Mattia, Giovanni, and Di Leo, Alessio, and Principato, Ludovica
2022, Springer Nature Switzerland AG
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9783030659257
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3030659259
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Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
by Mattia, Giovanni, and Di Leo, Alessio, and Principato, Ludovica
2022, Springer Nature Switzerland AG
ISBN-13:
9783030659257
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3030659259
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Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
by Mattia, Giovanni, and Di Leo, Alessio, and Principato, Ludovica
2022, Springer Nature Switzerland AG
ISBN-13:
9783030659257
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3030659259
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9783030659257
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Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
by Mattia, Giovanni
2022, Palgrave Macmillan
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9783030659257
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3030659259
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