Marketing expert Barletta presents a compelling business case for why marketing professionals should allocate real dollars and undivided attention to the largest untapped market in the world--women. She then explains why and how women reach different brand purchase decisions than men.
Read More
Marketing expert Barletta presents a compelling business case for why marketing professionals should allocate real dollars and undivided attention to the largest untapped market in the world--women. She then explains why and how women reach different brand purchase decisions than men.
Read Less
Very Good. Signed by the author with a short dedicaiton and gift label inside the front cover. Very clean with no additional marks or inscriptions. Dust jacket has minor shelf wear.