Examines the nature of business success, and supplies a strategic thinking plan for pursuing opportunities, allocating resources, and beating competition. The book shows how executives and upper-level managers can position organizations for strategic success by pinpointing what attracts customers.
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Examines the nature of business success, and supplies a strategic thinking plan for pursuing opportunities, allocating resources, and beating competition. The book shows how executives and upper-level managers can position organizations for strategic success by pinpointing what attracts customers.
Read Less
Good in very good dust jacket. Book is very good, except for a notation (1 and 2) on the title page. Sewn binding. Cloth over boards. 228 p. Audience: General/trade.
