Yvon Chouinard

Yvon Chouinard is an itinerant adventurer, passionate activist, and iconoclastic businessman. In 1973, he founded Patagonia, a mission-driven company known for its environmental and social initiatives. Cofounder of the Fair Labor Association, 1% for the Planet, Textile Exchange, The Conservation Alliance, and the Sustainable Apparel Coalition, he is a surfer, mountain climber, gardener, and falconer, and he is particularly fond of tenkara fly fishing.

Yvon Chouinard is an itinerant adventurer, passionate activist, and iconoclastic businessman. In 1973, he founded Patagonia, a mission-driven company known for its environmental and social initiatives. Cofounder of the Fair Labor Association, 1% for the Planet, Textile Exchange, The Conservation Alliance, and the Sustainable Apparel Coalition, he is a surfer, mountain climber, gardener, and falconer, and he is particularly fond of tenkara fly fishing. See less