William Neal

William Neal is founder and senior partner at SDR Consulting where he specializes in marketing strategy, market segmentation, product/service positioning, and brand value measurement and management. In his 35 year career, he has worked with approximately 300 different organizations, primarily in the United States. Bill has personally authored more than 60 articles, tutorials, and seminars on marketing and marketing measurement. He is on the Editorial Review Boards of Marketing Management and...See more

William Neal is founder and senior partner at SDR Consulting where he specializes in marketing strategy, market segmentation, product/service positioning, and brand value measurement and management. In his 35 year career, he has worked with approximately 300 different organizations, primarily in the United States. Bill has personally authored more than 60 articles, tutorials, and seminars on marketing and marketing measurement. He is on the Editorial Review Boards of Marketing Management and Marketing Research magazines and is an ad-hoc reviewer for several other marketing publications. Bill has been very active in the profession of marketing. He is a past chairman of the board of directors of the American Marketing Association and was the fourth person to ever receive AMAas Lifetime Achievement Award for service to the Profession of Marketing. See less