Walter Wymer

Walter Wymer is a Professor of Marketing at the University of Lethbridge (Canada). Professor Wymer's scholarly work includes ten books, and numerous journal articles and conference presentations. His primary areas of research include nonprofit marketing, social marketing, brand strength/loyalty, higher education marketing, and scale development. His early work focused on volunteer psychology, segmenting volunteer subgroups, and gender differences in volunteering. He is an Associate Editor for...See more

Walter Wymer is a Professor of Marketing at the University of Lethbridge (Canada). Professor Wymer's scholarly work includes ten books, and numerous journal articles and conference presentations. His primary areas of research include nonprofit marketing, social marketing, brand strength/loyalty, higher education marketing, and scale development. His early work focused on volunteer psychology, segmenting volunteer subgroups, and gender differences in volunteering. He is an Associate Editor for the European Journal of Marketing and the International Review on Public and Nonprofit Marketing. See less