Tom Bates

Tom Bates is a leading Performance Psychologist and UEFA A Licence Coach. Over the last ten years, he has worked with youth and senior domestic international athletes, coaches, managers and teams, helping them to perform under pressure and be at their best when it matters the most. Starting his career at Cambridge United, he moved to AFC Bournemouth and quickly progressed to Birmingham City FC and West Bromwich Albion FC during their years in the English Premier League, before taking up his...See more

Tom Bates is a leading Performance Psychologist and UEFA A Licence Coach. Over the last ten years, he has worked with youth and senior domestic international athletes, coaches, managers and teams, helping them to perform under pressure and be at their best when it matters the most. Starting his career at Cambridge United, he moved to AFC Bournemouth and quickly progressed to Birmingham City FC and West Bromwich Albion FC during their years in the English Premier League, before taking up his current role at Aston Villa FC. Tom works internationally promoting the importance of Mindset in achieving excellence in football including the acclaimed TEDx talk: "Imagination - The Power of Creativity". Tom currently works as Head of Performance Psychology & Culture at Aston Villa FC in the English Championship. See less