Stefan Michel

Stefan Michel, PhD, is the dean of IMD's executive MBA program and professor of marketing and service management. He is a board member at Bossard, Zug, a publicly listed company, the president of the foundation board of the Swiss Society for Marketing (GfM), and a member of the Foundation Board of IMD, a world-leading business school in Lausanne. As a consultant for global companies and local SME's, he has advised on marketing strategy, digital pricing, service management, and related topics....See more

Stefan Michel, PhD, is the dean of IMD's executive MBA program and professor of marketing and service management. He is a board member at Bossard, Zug, a publicly listed company, the president of the foundation board of the Swiss Society for Marketing (GfM), and a member of the Foundation Board of IMD, a world-leading business school in Lausanne. As a consultant for global companies and local SME's, he has advised on marketing strategy, digital pricing, service management, and related topics. With 12 books and over 40 articles published, Professor Michel has been featured in the Harvard Business Review, Sloan MIT Management Review, the Journal of the Academy of Marketing Science, California Management Review, and other publications. He won the Emerald Literati Award from the Journal of Service Management for the best paper of 2009 and 2010. His book Marketing. Eine praxisorientierte Einführung is the best-selling textbook in Switzerland, with over 30,000 copies sold. Professor Michel holds an MBA and a DBA from the University of Zurich, both summa cum laude. Currently, he lives in Zug, Switzerland, along with his family, where he enjoys skiing, biking, and playing board games with his kids. Learn more at www.real-impact-marketing.com. See less