Shigenobu Kobayashi

SHIGENOBU KOBAYASHI graduated from Hiroshima College of Technology and received his master's degree from Waseda University for his work in the field of color psychology. In 1966, he founded the Nippon Color & Design Research Institute (NCD) and has since become a leader in the field of color psychology. Kobayashi is the author of over 30 books on color in the Japanese language, with total sales in excess of 400,000 copies. Colorist is his third English-language publication, following A Book of...See more

SHIGENOBU KOBAYASHI graduated from Hiroshima College of Technology and received his master's degree from Waseda University for his work in the field of color psychology. In 1966, he founded the Nippon Color & Design Research Institute (NCD) and has since become a leader in the field of color psychology. Kobayashi is the author of over 30 books on color in the Japanese language, with total sales in excess of 400,000 copies. Colorist is his third English-language publication, following A Book of Colors (1967) and Color Image Scale (1991). Kobayashi is also an active participant of the International Color Association (AIC) and a lecturer at the graduate school of the Musashi Institute of Technology. THE NIPPON COLOR & DESIGN RESEARCH INSTUTUTE (NCD) acts as a color and design consultant firm to over 300 major Japanese corporations in fields as diverse as automobiles, home appliances, cosmetics, food, department stores, and home construction. Along with its theories on the psychology of color, the institute's Color Image Scale has been applied to numerous projects, and software based on the image scale has been developed. See less