Richard McDaniel

McDaniel is an author, an e-business entrepreneur, and Vice-President, Campus and Business Services at Cornell University. A former president of the National Association of College Stores, he is also cofounder of Retail Alliance, Inc., a firm working to organize large college bookstores into a "virtual chain," and collaborator with Xerox in the development of on-demand printing solutions. He is recognized as a master teacher of new management practices.

McDaniel is an author, an e-business entrepreneur, and Vice-President, Campus and Business Services at Cornell University. A former president of the National Association of College Stores, he is also cofounder of Retail Alliance, Inc., a firm working to organize large college bookstores into a "virtual chain," and collaborator with Xerox in the development of on-demand printing solutions. He is recognized as a master teacher of new management practices. See less