Rex Briggs
When it comes to marketing, Rex Briggs knows what works. A leading expert in media effectiveness measurement, he was named one of the dozen "Best and Brightest" in media and technology by Adweek. He is the founder of Marketing Evolution, a firm that helps clients measure advertising and marketing effectiveness. Inc. Magazine named Marketing Evolution the fastest growing marketing ROI measurement company in America. In 2006, Briggs coauthored the critically-acclaimed book What Sticks, Why...See more
When it comes to marketing, Rex Briggs knows what works. A leading expert in media effectiveness measurement, he was named one of the dozen "Best and Brightest" in media and technology by Adweek. He is the founder of Marketing Evolution, a firm that helps clients measure advertising and marketing effectiveness. Inc. Magazine named Marketing Evolution the fastest growing marketing ROI measurement company in America. In 2006, Briggs coauthored the critically-acclaimed book What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds. The ground-breaking book showed how marketing investment was wasted by analyzing $5 million worth of cross media campaigns at thirty-six of the world's top marketers. Ad Age called it the #1 book in marketing, Slate called he book "revolutionary." His marketing ROI work is in global demand. He has consulted in over twenty countries, and his research has been translated into dozens of languages and is taught at leading universities around the world. See less
Rex Briggs's Featured Books