Peter Friedman

Peter Friedman has spent his entire professional life as a television commercial and video producer. His five- decade career includes heading the Lucasfilm commer- cial production company, serving as the first global head of television production for Nike, running the worldwide broadcast production team for McCann Erickson, and act- ing as the production head for PGA Tour Entertainment. From Michael Jordan to Justin Bieber, Bill Clinton to Bono, and Ted Kennedy to Tiger Woods, Peter has worked...See more

Peter Friedman has spent his entire professional life as a television commercial and video producer. His five- decade career includes heading the Lucasfilm commer- cial production company, serving as the first global head of television production for Nike, running the worldwide broadcast production team for McCann Erickson, and act- ing as the production head for PGA Tour Entertainment. From Michael Jordan to Justin Bieber, Bill Clinton to Bono, and Ted Kennedy to Tiger Woods, Peter has worked with an astounding list of celebrities. Having filmed around the world while largely based in New York and Los Angeles, Peter now lives more quietly in Newtown, Connecticut. But don't call him retired; he's still producing commercials and a variety of video content as a consultant for several top brands. See less