Outi Niininen

Outi Niininen (Ph.D., M.C.I.M. Chartered Marketer) teaches Digital Marketing at the University of Jyvaskyla School of Business and Economics. Her research explores the use of digital technology across the Expanded Marketing Mix to understand how people interact with surrounding environment. Outi's research has been published in journals such as Industrial Marketing Management, the Journal of Business Research, Tourism Management, Tourism Analysis, the Journal of Travel and Tourism Marketing...See more

Outi Niininen (Ph.D., M.C.I.M. Chartered Marketer) teaches Digital Marketing at the University of Jyvaskyla School of Business and Economics. Her research explores the use of digital technology across the Expanded Marketing Mix to understand how people interact with surrounding environment. Outi's research has been published in journals such as Industrial Marketing Management, the Journal of Business Research, Tourism Management, Tourism Analysis, the Journal of Travel and Tourism Marketing and the Journal of Services Marketing , and she is the Co-editor-in-Chief for Evolving Pedagogy. Outi edited the Contemporary Issues in Digital Marketing (Routledge, 2022) and she has also won the Education Publishing Awards Australia (EPAA) in the category: Tertiary (Adaptations): Teaching and Learning Resource for her Marketing Principles book in 2015. See less