Nadim Sadek

Nadim Sadek is Founder and CEO of Shimmr AI, producing anddeploying advertising for long-tail (back list) assets. An AI-nativebusiness, it focuses on publishing, making under-monetised titlesmore productive, improving publishers' profitability, giving authorsgreater reach, and bringing fulfilling books to psychologically-matched readers.Previously, Nadim was Founder and CEO of ProQuo AI, anAI-driven brand management platform, which proved productmarketfit and created a new sector in marketing...See more

Nadim Sadek is Founder and CEO of Shimmr AI, producing anddeploying advertising for long-tail (back list) assets. An AI-nativebusiness, it focuses on publishing, making under-monetised titlesmore productive, improving publishers' profitability, giving authorsgreater reach, and bringing fulfilling books to psychologically-matched readers.Previously, Nadim was Founder and CEO of ProQuo AI, anAI-driven brand management platform, which proved productmarketfit and created a new sector in marketing technology.Nadim was also Founder and CEO of Inish Turk Beg, a whiskey, food and music business he built on an island he acquired off theWest coast of Ireland. He won a global Mobius award for creating'the best new brand'. Earlier, he used his degree in Psychology tofound and lead what became the world's largest qualitative marketresearch company, Sadek Wynberg Research. This was sold toWPP, and he led two of their global networks, Millward BrownQualitative Network and Research International.Nadim manages an artist, Shaefri, signed by Warner, andpresents Boss Bikes Club, a Youtube motorcycle review channel.He is half-Irish, half-Egyptian, raised in Africa, Asia and Europe.He lives in London. See less