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Martin Eisend

Dr. Martin Eisend ist wissenschaftlicher Mitarbeiter am Institut fï¿½r Marketing (Prof. Dr. Alfred Kuï¿½) der Freien Universitï¿½t Berlin.

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Martin Eisend's Featured Books

Advances in Advertising Research (Vol. III): Current Insights and Future Trends

Advances in Advertising...

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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

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Advances in Advertising Research (Vol. VII): Bridging the Gap Between Advertising Academia and Practice

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Grundlagen Empirischer Forschung: Zur Methodologie in Der Betriebswirtschaftslehre

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Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections

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Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative

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Advances in Advertising Research IX: Power to Consumers

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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement

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Glaubwurdigkeit in Der Marketingkommunikation: Konzeption, Einflussfaktoren Und Wirkungspotenzial

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Metaanalyse

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