Lynette Ryals
Lynette Ryals MA (Oxon) MBA PhD FSIP Professor of StrategicSales and Account Management, Cranfield School of Management Lynette has an MA from Oxford, an MBA from InternationalManagement Centres (Europe) and a PhD from Cranfield School ofManagement, where she is Professor of Strategic Sales and AccountManagement. She is a Registered representative of the London StockExchange and is a Fellow of the Society of InvestmentProfessionals. Currently, she is the Director of Cranfield's Key...See more
Lynette Ryals MA (Oxon) MBA PhD FSIP Professor of StrategicSales and Account Management, Cranfield School of Management Lynette has an MA from Oxford, an MBA from InternationalManagement Centres (Europe) and a PhD from Cranfield School ofManagement, where she is Professor of Strategic Sales and AccountManagement. She is a Registered representative of the London StockExchange and is a Fellow of the Society of InvestmentProfessionals. Currently, she is the Director of Cranfield's Key AccountManagement Best Practice research Club, Director of the DemandChain Management Community, and a member of the school ofManagement's governing Executive Board. She is the author of threeprevious books and a series of highly-regarded academic andmanagerial papers and reports. Her PhD on the profitable managementof customer relationships resulted in a 270% performanceimprovement for one of the participating organisations. See less
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