Joseph M Zappala

Joseph M. Zappala, APR, has more than 20 years of experience in the communications and public relations fields. His career has included executive positions in the agency, not-for-profit, consulting, and higher education sectors. For 12 years, he served as a professor of public relations at Utica College of Syracuse University, where he oversaw the public relations program and spent several years as director of the department of communications. While at Utica, he received the college's...See more

Joseph M. Zappala, APR, has more than 20 years of experience in the communications and public relations fields. His career has included executive positions in the agency, not-for-profit, consulting, and higher education sectors. For 12 years, he served as a professor of public relations at Utica College of Syracuse University, where he oversaw the public relations program and spent several years as director of the department of communications. While at Utica, he received the college's Distinguished Teaching Award and wrote his first textbook, "Public Relations Workbook, the predecessor to "Public Relations Worktext. Zappala is an active member of the Public Relations Society of America, having served in leadership positions on national, district, and chapter levels. Currently, he is director of communications for Cornell University's division of alumni affairs and development. Ann R. Carden is an assistant professor at the State University of New York/College at Fredonia, where she teaches public relations and public speaking. She has been managing public relations at organizations of various sizes since 1985 and also worked in broadcast journalism for 11 years. In addition to co-authoring the second edition of "Public Relations Worktext: A Writing and Planning Resource, Ann's work will be included in the forthcoming publications, "Learning to Teach: What You Need to Know to Develop a Successful Career as a Public Relations Educator (3rd ed.) and the "Encyclopedia of Public Relations. An active member of the Buffalo Niagara PRSA chapter, Carden has served as president, assembly delegate, and Accreditation chair. She was named the chapter's Practitioner of the Year in 2001 and hasreceived 15 Excaliburs, the chapter's award for excellence in public relations programming. See less