Jean-Marc Lehu

Jean-Marc Lehu is Associate Marketing Professor at Pantheon Sorbonne University in Paris, France. He is also a consultant in marketing and communications and conducts research on customer loyalty and brand management. He is the author of "Brand Rejuvenation" (2006, Kogan Page).

Jean-Marc Lehu is Associate Marketing Professor at Pantheon Sorbonne University in Paris, France. He is also a consultant in marketing and communications and conducts research on customer loyalty and brand management. He is the author of "Brand Rejuvenation" (2006, Kogan Page). See less