Holger J Schmidt
Holger J. Schmidt is a Professor of General Management and Marketing at Koblenz University of Applied Science. Before his academic career, he worked for consultants, advertising agencies and a global service provider. Holger is the author of numerous books and academic publications and a member of the international brand management community.
Holger J. Schmidt is a Professor of General Management and Marketing at Koblenz University of Applied Science. Before his academic career, he worked for consultants, advertising agencies and a global service provider. Holger is the author of numerous books and academic publications and a member of the international brand management community. See less
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