Ginger Zumaeta

Ginger Zumaeta, a 3X Emmy Award-winning writer and keynote speaker, advises companies on positioning and communicating big ideas. As the Founder and CEO of Motive3, a positioning and messaging strategy firm, she helps companies develop and articulate clear and defensible market positions and communications that stand out in the sea of sameness. Ginger also trains corporate teams to use storytelling techniques in high-stakes presentations through her Get To The Point(TM) workshops. In this book,...See more

Ginger Zumaeta, a 3X Emmy Award-winning writer and keynote speaker, advises companies on positioning and communicating big ideas. As the Founder and CEO of Motive3, a positioning and messaging strategy firm, she helps companies develop and articulate clear and defensible market positions and communications that stand out in the sea of sameness. Ginger also trains corporate teams to use storytelling techniques in high-stakes presentations through her Get To The Point(TM) workshops. In this book, she reveals the techniques used by corporate giants to secure hundreds of millions in funding for key projects, obtain investment rounds for startups, and advance the missions of non-profits. Ginger has collaborated with some of the world's largest brands, including Coca-Cola, Verizon, US Bank, Amgen, Anthem, Infinity Insurance, and Disney, among others. Her insights and writing have been featured in publications such as Inc., Forbes, Business Insider, TheNextWeb, and MarketingProfs. She has delivered talks on messaging strategy and business storytelling on numerous stages. Ginger is the recipient of 3 Emmy Awards, 12 Promax Muse Awards, and a Gracie Award for her work in television. She has held positions as an adjunct professor at UCLA and Cal Lutheran, teaching marketing and research. An expert in recognizing patterns that drive market behavior, she develops positioning and messaging strategies rooted in analysis and human psychology. Her interest in understanding the motives behind human behavior was sparked during her studies in Notre Dame's prestigious Great Books program. Since then, she has developed codified communications models based on brain science. Ginger holds a BA in the Great Books Program (Program of Liberal Studies) and English from the University of Notre Dame, pursued graduate studies in literature and critical theory at NYU, earned an MBA from USC's Marshall School of Business, and is certified in the Neuroscience of Business through The Wharton School. See less