Eric Helms

Eric Helms is the founder of Juice Generation, the independent chain of juice bars. In 2009 he co-created Cooler Cleanse with Salma Hayek, which delivers detoxifying juice cleanses and raw food meals nationwide. He grew up in Virginia and lives in New York City.

Eric Helms is the founder of Juice Generation, the independent chain of juice bars. In 2009 he co-created Cooler Cleanse with Salma Hayek, which delivers detoxifying juice cleanses and raw food meals nationwide. He grew up in Virginia and lives in New York City. See less