Edwina Dunn

Edwina Dunn has always been fascinated by people's stories and motivations. As the co-founder of worldwide loyalty programmes like Tesco's Clubcard, Edwina knows first-hand what it feels like to work in a male-dominated industry, and how women's lack of confidence so often holds them back. Edwina founded The Female Lead - a not-for-profit organisation - in 2012, which has showcased hundreds of women's stories of achievement and endeavour, globally, since then.

Edwina Dunn has always been fascinated by people's stories and motivations. As the co-founder of worldwide loyalty programmes like Tesco's Clubcard, Edwina knows first-hand what it feels like to work in a male-dominated industry, and how women's lack of confidence so often holds them back. Edwina founded The Female Lead - a not-for-profit organisation - in 2012, which has showcased hundreds of women's stories of achievement and endeavour, globally, since then. See less