Dr. William O Bearden
William O. Bearden, Bank of AmericaProfessor in Business Emeritus, Distinguished Professor Emeritus in Marketing at the University of South Carolina, received his Ph.D. from the University of South Carolina in 1975 and served previously on the faculties of Western Kentucky and the University of Alabama from 1976-1978. He is still an active faculty member in the Moore School of Business and is currently on the editorialreviewboards of theJournal of Marketing Research, theJournal of Consumer...See more
William O. Bearden, Bank of AmericaProfessor in Business Emeritus, Distinguished Professor Emeritus in Marketing at the University of South Carolina, received his Ph.D. from the University of South Carolina in 1975 and served previously on the faculties of Western Kentucky and the University of Alabama from 1976-1978. He is still an active faculty member in the Moore School of Business and is currently on the editorialreviewboards of theJournal of Marketing Research, theJournal of Consumer Research, theJournal of ConsumerPsychology, theJournal of Marketing, theJournal of Retailing, andMarketing Letters He also served as an Associate Editor forJournal of Consumer Researchduring 1999-2002. See less
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