Dr. Michael Pollak

Mike Pollak hails from Worcestershire. What he really wanted to be when he grew up was a professional cricketer ... But instead he went into sales and marketing working mainly in the food and drink industry. Starting his career in sales with Cadbury he then moved into marketing; firstly as an assistant Brand Manager with Cadbury Confectionery and eventually becoming Director of Marketing at Taunton Cider. He also held various marketing roles with the drinks company Matthew Clark, the baby food...See more

Mike Pollak hails from Worcestershire. What he really wanted to be when he grew up was a professional cricketer ... But instead he went into sales and marketing working mainly in the food and drink industry. Starting his career in sales with Cadbury he then moved into marketing; firstly as an assistant Brand Manager with Cadbury Confectionery and eventually becoming Director of Marketing at Taunton Cider. He also held various marketing roles with the drinks company Matthew Clark, the baby food brand Cow & Gate and more recently, in the dairy industry with Yeo Valley. In addition, he worked as Marketing Consultant for several years. This is his insight into what really happens in the world of business in general, and marketing in particular. Enjoy! See less