Don Knight

In 1972,Don Knight helped to found Crater, Lodge & Knight, a new product development consultancy which soon became the largest in Europe. CLK went public in 1984, and was acquired in 1990, at which time he was chairman of the main operational company. In 1992 he founded the Teddington, Middlesex, UK-based Centre for Brand Realization, of which he remains the principal. This organization offers services in the understanding and exploitation of brands. He has handled projects for clients such as...See more

In 1972,Don Knight helped to found Crater, Lodge & Knight, a new product development consultancy which soon became the largest in Europe. CLK went public in 1984, and was acquired in 1990, at which time he was chairman of the main operational company. In 1992 he founded the Teddington, Middlesex, UK-based Centre for Brand Realization, of which he remains the principal. This organization offers services in the understanding and exploitation of brands. He has handled projects for clients such as Shell, British Telecom, Madame Tussauds and Hovis. He also writes, lectures and has broadcast on both new product development and branding. Part 2 has been adapted from The Company AuditGuide published by Cambridge Strategy Publications Ltd. Part 3 has been developed by Cambridge Strategy Publications Ltd. See less