Dean Sanders

Dean Sanders is chief enterprise officer at Anthesis. He started his career at Jacobs Suchard in brand marketing before setting up GoodBrand in 1997. He has twenty-five years of experience in building sustainable performance strategies for some of the world's leading multinational consumer brand companies. Dean serves as an Honorary Fellow at Durham University Business School. In 1997 Dean Sanders gave up his job leading the marketing team of a multinational food company to launch himself into...See more

Dean Sanders is chief enterprise officer at Anthesis. He started his career at Jacobs Suchard in brand marketing before setting up GoodBrand in 1997. He has twenty-five years of experience in building sustainable performance strategies for some of the world's leading multinational consumer brand companies. Dean serves as an Honorary Fellow at Durham University Business School. In 1997 Dean Sanders gave up his job leading the marketing team of a multinational food company to launch himself into a new adventure as the founder of one of the earliest advisory firms in sustainability, GoodBrand. In 2013, Stuart McLachlan, with his cofounders, took the step to move from his seventeen-year career in a large UK based PLC, to start a company designed to move the market from talk to action in sustainability, ESG, and climate transition. In 2019, these two entrepreneurs and pioneers merged their enterprises. In The Adventure of Sustainable Performance, the authors share their insights and visions of the future for business, drawing on interviews with leaders working out how to take their organizations beyond the compliance agenda and on to the journey towards impact and performance. See less