Dave Erickson

Dave Erickson has been a personal trainer and gym owner for over 18 years. Out of personal frustration in seeing himself, friends and clients make good intentions for good reasons and then fail to follow-through time after time and his rejection with others who believe "that's just the way it is", Dave set off to find the anwsers to why 90% of weight-loss intentions fail! After more than 24 months of reading dozens of books, attending seminars and even walking across fire, Dave discovered the...See more

Dave Erickson has been a personal trainer and gym owner for over 18 years. Out of personal frustration in seeing himself, friends and clients make good intentions for good reasons and then fail to follow-through time after time and his rejection with others who believe "that's just the way it is", Dave set off to find the anwsers to why 90% of weight-loss intentions fail! After more than 24 months of reading dozens of books, attending seminars and even walking across fire, Dave discovered the answers and uncoverd the true path to permanent weight loss! Within Dave's book, you'll find relief in knowing that your past failures were not because of some personal defect, but in the unproductive and impossible attempt to use personal willpower to force change rather than bring about change naturally and automatically using the Law of Reinforcement. Dave maps out exactly what you need to do to achieve permanent weight loss and at the end of the book he is available to help you take this new path to real permanent weight loss! See less