Chris Miles

Chris Miles is Principal Academic in Marketing Communications at Bournemouth University, where he is also Programme Leader for the BA (Hons) Marketing Communication undergraduate pathways. He has published extensively on the use of rhetoric in marketing scholarship and practice in journals such as Marketing Theory, European Journal of Marketing, and Journal of Marketing Management . He has also published research on the rhetoric of Cornelius Agrippa ( Rhetoric Society Quarterly ), the...See more

Chris Miles is Principal Academic in Marketing Communications at Bournemouth University, where he is also Programme Leader for the BA (Hons) Marketing Communication undergraduate pathways. He has published extensively on the use of rhetoric in marketing scholarship and practice in journals such as Marketing Theory, European Journal of Marketing, and Journal of Marketing Management . He has also published research on the rhetoric of Cornelius Agrippa ( Rhetoric Society Quarterly ), the agonistic style of Trump's tweets ( Public Relations Inquiry ), and a systems approach to the literary ( Cybernetics & Human Knowing ). See less