Brian Keating

Brian R. Keating has been a pioneer in tea research working with chefs, beverage scientists, and shop owners for over thirty-five years. He is the founder of Sage Group(R), a Seattle-based natural products consultancy and tea think-tank. As its first tea buyer and blend-master, Keating guided the world's largest natural foods retailer, Whole Foods Market, in establishing its own tea division and brands. His editorial contributions have appeared in World Tea News , The Economist , and many...See more

Brian R. Keating has been a pioneer in tea research working with chefs, beverage scientists, and shop owners for over thirty-five years. He is the founder of Sage Group(R), a Seattle-based natural products consultancy and tea think-tank. As its first tea buyer and blend-master, Keating guided the world's largest natural foods retailer, Whole Foods Market, in establishing its own tea division and brands. His editorial contributions have appeared in World Tea News , The Economist , and many other food, beverage, and healthy lifestyle periodicals. Brian also owned a successful retail tea shop. See less