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Blog

Arthur Asa Berger

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University.

Arthur Asa Berger book subjects

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Arthur Asa Berger's Featured Books

The Art of Comedy Writing

The Art of Comedy Writing

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What Objects Mean: An Introduction to Material Culture

What Objects Mean: An...

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Ads, Fads, and Consumer...

Media and Society: A Critical Perspective

Media and Society: A Critical...

Choices: Never-Ending Dilemmas in Everyday Life

Choices: Never-Ending...

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Shop 'Til You Drop: Consumer Behavior and American Culture

Shop 'Til You Drop: Consumer...

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Durkheim Is Dead!: Sherlock Holmes Is Introduced to Social Theory

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Signs in Contemporary Culture: An Introduction to Semiotics

Signs in Contemporary Culture...

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Laughter and Liberation

Laughter and Liberation

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50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

50 Ways to Understand...

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An Anatomy of Humor

An Anatomy of Humor

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What Objects Mean: An Introduction to Material Culture

What Objects Mean: An...

Searching for a Self: Identity in Popular Culture, Media and Society

Searching for a Self:...

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The Academic Writer's Toolkit: A User's Manual

The Academic Writer's Toolkit...

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Making Sense of Media: Key Texts in Media and Cultural Studies

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The Postmodern Presence: Readings on Postmodernism in American Culture and Society

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Messages: An Introduction to Communication

Messages: An Introduction to...

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Blind Men and Elephants: Perspectives on Humor

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Deconstructing Travel: Cultural Perspectives on Tourism

Deconstructing Travel:...

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Tourism in Japan: An Ethno-Semiotic Analysis

Tourism in Japan: An Ethno...

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Everyday Life in the Postmodern World: An Introduction to Cultural Studies

Everyday Life in the...

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Postmortem for a Postmodernist

Postmortem for a Postmodernist

Reading Matter: Multidisciplinary Perspectives on Material Culture

Reading Matter:...

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Li'l Abner: A Study in American Satire

Li'l Abner: A Study in...

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