Alice Hoyle

Alice Hoyle is an English knitwear designer based in Amsterdam. She creates dynamic knitwear that celebrates the traditional craft of hand knitting. Alice looks at ways to use yarn, stitch and colour to create something that feels innovative and exciting, yet timeless, while also focusing on sustainability by using only natural materials, secondhand, or left-over yarn from other projects. Alice studied Fashion Knitwear Design at university then moved to London to pursue a career in the knitwear...See more

Alice Hoyle is an English knitwear designer based in Amsterdam. She creates dynamic knitwear that celebrates the traditional craft of hand knitting. Alice looks at ways to use yarn, stitch and colour to create something that feels innovative and exciting, yet timeless, while also focusing on sustainability by using only natural materials, secondhand, or left-over yarn from other projects. Alice studied Fashion Knitwear Design at university then moved to London to pursue a career in the knitwear industry. This turned into 4 years of designing and styling knitwear for Wool and the Gang, watching them grow from a start-up business, to the established brand they are today, after which she launched her own knitwear platform ROWS in October 2021. ROWS has partnered with US yarn company quince&co, Majo and Woolfolk and has been featured in Grazia and Refinery29. @rows_knitwear Instagram: 23k followers / Tiktok: 33k followers See less