Abram Games

A first-generation Londoner born in 1914, Abram Games designed some of the most iconic and recognisable images of the 20th century. His work was known for its efficiency, directness and humour, and included public information posters, advertisements, book jackets and stamps. From 1942 he was the official war artist for posters, and later he worked for London Transport, BEA and BOAC, the Financial Times and Guinness amongst many others. Most famously, he designed the logo for the Festival of...See more

A first-generation Londoner born in 1914, Abram Games designed some of the most iconic and recognisable images of the 20th century. His work was known for its efficiency, directness and humour, and included public information posters, advertisements, book jackets and stamps. From 1942 he was the official war artist for posters, and later he worked for London Transport, BEA and BOAC, the Financial Times and Guinness amongst many others. Most famously, he designed the logo for the Festival of Britain in 1951. His motto was 'maximum meaning, minimum means'. Games was awarded the OBE for services to graphic design and appointed Royal Designer for Industry (RDI), by the Royal Society of Art. He died in 1996. See less