Burt's Bees . . . Crocs . . . Facebook . . . Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, "Why can't I do that?" Well, anyone can--the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to: Refine their idea to ...
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Burt's Bees . . . Crocs . . . Facebook . . . Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, "Why can't I do that?" Well, anyone can--the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to: Refine their idea to attract a target audience Research the competition Find the right manufacturer Create appropriate brand messaging Build buzz online and beyond Work trade shows and conventions Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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Seller's Description:
Burt's Bees...Crocs...MySpace...Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, "Why can't I do that? " Well, anyone can-the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to: Refine their idea to attract a target audienceResearch the competitionFind the right manufacturerCreate appropriate brand messagingBuild buzz online and beyondWork trade shows and conventionsWritten by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.
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Seller's Description:
Very good. Signed. SIGNED; signed and inscribed by author on title page. Light wear to cover. NO marks in text; binding is tight. A very nice copy. Pasadena's finest independent new and used bookstore.